De Milanaise

De Milanaise was a Belgian hair-care product made by Félix Moulard of Brussels. It was sold for cleansing and caring for the hair and, according to historic packaging, was also promoted as protection against lice, nits, dandruff and itching.

Various forms of advertising material were issued for De Milanaise, including colourful illustrated advertising and collectable cards. Their often humorous scenes relating to hair care offer a fascinating glimpse into Belgian advertising from the early 20th century.

Discover our collection of original De Milanaise advertising and trade cards by Félix Moulard of Brussels.

9 Items

De Milanaise carte 11 – garçon se gratte dans son lit – démangeaison De Milanaise kaart 11 – jongen krabt hoofd in bed – jeuk

De Milanaise – card no. 11 – devilish itch
Price: 3,00
De Milanaise carte 10 – garçon compare les cheveux à un zoo De Milanaise card 10 – French – boy calls hair a zoo

De Milanaise – card no. 10 – hair like a zoo
Price: 3,00
De Milanaise card 7 – girl stopped – smuggling lice De Milanaise kaart 7 – meisje tegengehouden – smokkel van luizen

De Milanaise – card no. 7 – smuggling lice
Price: 3,00
De Milanaise kaart 6 – hond krabt zich – jongen De Milanaise card 6 – dog scratching – boy

De Milanaise – card no. 6 – dog and shampoo
Price: 3,00
De Milanaise kaart 5 – dokter inspecteert haar – luizencontrole De Milanaise carte 5 – docteur examine cheveux – contrôle poux

De Milanaise – card no. 5 – doctor and boy
Price: 3,00
De Milanaise card 4 – boy pulls hair – I wash my hair De Milanaise carte 4 – garçon tire les cheveux

De Milanaise – card no. 4 – I wash my hair
Price: 3,00
De Milanaise kaart 3 – meisje met luizenkam – liever De Milanaise De Milanaise carte 3 – fille avec peigne à poux – mieux vaut De Milanaise

De Milanaise – card no. 3 – better use De Milanaise
Price: 3,00
De Milanaise carte 2 – garçon offre un cadeau – publicité vintage shampooing De Milanaise kaart 2 – jongen geeft geschenk – vintage shampoo reclame

De Milanaise – card no. 2 – gift for a girl
Price: 3,00
De Milanaise kaart 1 – jongen en meisje – recht van jacht – vintage reclame De Milanaise card 1 – boy and girl – hunting rights – vintage ad

De Milanaise – card no. 1 – hunting rights
Price: 3,00