Grootes Cacao et Chocolat

Grootes Cacao et Chocolat – Dutch cocoa and chocolate manufacturer since 1825

The history of Grootes began in 1825, when Pieter Grootes established the foundations of a family business in Westzaan, in the Dutch Zaan region. The company would grow into an internationally recognised cocoa and chocolate manufacturer.

Initially, the business relied on wind power. The windmill De Paradijsvogel (The Bird of Paradise) became an important symbol of the brand. During the second half of the 19th century, the factory switched to steam power, allowing production to expand considerably.

Grootes gained international recognition for the quality of its cocoa and chocolate. In 1871, the company was granted the title of supplier to the Dutch and Austrian royal courts, a prestigious distinction that further enhanced the brand's reputation.

Its products were exported to several European countries, including Britain, France and Belgium.

Like many chocolate manufacturers of the period, Grootes used colourful advertising prints and chromolithographs to promote its products. Today, these historical advertising trade cards are sought-after collectables, reflecting the development of European advertising culture.

The family business continued operating until the end of 1968. The Grootes name lives on through historical advertising cards, packaging and other collectables associated with the Dutch chocolate industry.