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De Milanaise – card no. 11 – devilish itch

Card 11 from the De Milanaise series. A boy sits up in bed scratching his head. The girl next to him recommends Milanaise.

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  • Flemish (B)
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Vintage advertising card no. 11 from the Belgian De Milanaise series, c. 1930. The illustration shows a boy sitting upright in bed, scratching his head in frustration. The girl beside him calmly suggests:

“Devilish itch, I just can’t sleep!”
“Wash yourself with Milanaise tomorrow.”

A humorous nod to the shampoo’s effectiveness against itching, lice and nits. Printed on thick paper. Size: approx. 6 x 10.3 cm. Well-preserved, classic piece from this amusing series.